Car Industry in Indonesia

Indonesia's car market has unique characteristics. If the automobile market is dominated by Thailand, Double Cab Pick Up (Mitsubishi L200, Ford Ranger, Toyota Hilux) and the Malaysian car market is dominated by Sedan (Proton Saga, Toyota Previa, Honda City), so that Indonesia's car market is dominated by van such as the Toyota Avanza.

Why Indonesia market dominated by people carrier car?

See the literature on the various car market in Indonesia, we can summarize why the Indonesian people to buy Multi Purpose Vehicle (MPV) is "You need a car to bring or wear all the family members / friends." Father and mother children, grandfather and grandmother, uncle and aunt, even babysitting.

During weekdays, most people in Indonesia are using their own cars to travel to the job, transporting children to school, and business objectives. During weekends, holidays used cars for a day trip for leisure (with family / friends), shopping with family, going out with friends, hobbies and other relatives and friends.

Indonesia car industry

When we talk about Indonesia's car industry will not cease has never been the role to mention Astra and Indomobil. Both the company maintains a significant role in the development of Indonesia's car industry.

Astra International sales 7 this: Toyota, Daihatsu, Isuzu, Peugeot, Nissan Diesel, BMW and Lexus with a combined market share of more than 50%.

While Indomobil sales of more than 10 brands from different countries, Suzuki, Nissan, Hino, Volkswagen, Audi, Volvo, Renault, SsangYong, Chery, Great Wall and Foton trucks with a combined market share of 20% from Indonesia Auto Sales.

Although no more than 30% of total car sales in Indonesia shall be divided among the other organizations.

Should be noted that in addition to parts of the 4-wheel vehicle market, both Astra and Indomobil also competing for market share with brands such as Honda motorcycle (Astra) and Suzuki (Indomobil).